Communications
We have made greater use of digital communications as part of our response to operating amidst COVID-19, and have seen strong growth in followers, views and downloads across our website, digital and social channels.
3,667,030
views on website, up from 2,458,801 in 2019/20
100+
blog posts published
c. 130,000
blog page views, up from 58,902 in 2019/20
Monthly newsletter distributed to c.11,500 recipients, up from c.10,000 in 2019/20
Social media
We increased our presence across all social media channels. LinkedIn followers grew by 99%, from 22,541 to 44,769, while our Twitter followers increased by 20%, from 20,300 to 24,363. We also grew our Chinese-language WeChat channel to 1,500+ followers and launched an Instagram account to showcase our internal culture and people.
PRI blog and podcast channel
We had almost 50,000 podcast downloads – a 222% increase from 2019/20 – reflecting the growing popularity of audio content seen more widely in the market, particularly during the pandemic.
Notable speakers included Gail Whiteman, Professor of Sustainability, University of Exeter and Founder, Arctic Basecamp; Peter Bakker, President and CEO, World Business Council for Sustainable Development and Dr. Bronwyn King AO, Founder, Director and CEO of Tobacco-Free Portfolios.
The PRI blog has gone from strength to strength since it was first launched in 2019, with staff and partners using it to highlight PRI reports and respond to topical events, media moments and responsible investment trends. The most-read blog posts over the period were Empowering asset owners to put responsible investment at the core of their manager relationships (5,785 views), Seven major companies that committed to net-zero emissions in 2019 (4,503) and COVID-19 accelerates ESG trends, global investors confirm (3,580).
Press
In 2020/21, we were referenced in more than 31,539 articles globally. There were substantive press mentions in over 3,418 articles, including coverage in over 710 Tier 1 media outlets, up from 1,900 and 450 in 2019/20 respectively.
Bloomberg, 15 June 2020
Investors Must Consider Climate, Social Equity, Not Just Returns
The Sunday Times,Raconteur, 9 August 2020
Op-ed by Fiona Reynolds: It is critical that we focus on the climate emergency alongside the ambition of economic recovery
Politico, 19 August 2020
UN investor group targets Congress, US regulators for climate action
Fortune, 10 September 2020
Op-ed by Fiona Reynolds: To fight systemic racism, the investment industry needs to look at its whiteness first
Barron’s, 22 October 2020
Human Rights Is the Next Frontier of Sustainable Investing
Financial Times, 28 October 2020
Carbon removal sector heats up
L’Agefi (Asset News), 11 December 2020
PRI launches redesigned reporting framework for investors
EurActiv, 27 Jan 2021
Op-ed by Nathan Fabian: How the EU taxonomy can be the tool for dynamic climate transition
Bloomberg, 25 March 2021
G7 Coordination seen as missing piece for sustainable finance
Key target
Number of PRI website page views: 49% increase
(PRI target: 20%)
Increase in number of followers on key social media channels: 99% (LinkedIn) and 20% (Twitter)
(PRI target: 20%)
Number of articles with substantive PRI mention: 80% increase
(PRI target: 20% target)
IT
We have re-launched the Collaboration Platform (see Foster a community of active owners), making several enhancements to improve the signatory experience in membership, messaging, members’ subspaces, and shareholder resolution declaration.
Internally, in response to the pandemic, we pivoted from an in-office and in-person support model to enabling everyone to work from home via remote systems and support. We have also automated and streamlined many manual tasks and processes, giving staff more time to focus on supporting our signatories.
